Joe Lazer proves what AI can’t touch: the wacky, human art of storytelling that makes you irreplaceable. Super Skill is part neuroscience deep-dive, part creative insurgency manual, and somehow the funniest book about writing you’ll ever read. If you make things for a living, this is your new bible. If you don’t, read it anyway. Even the footnotes slap.

There is no one more qualified on the topic of storytelling for business today than Joe Lazer. Super Skill is funny, engaging, ultra practical, and a must-read in this era of AI and rapid change.

Super Skill reveals the hidden truth everyone should know: Story — not speed — is the new currency of work.

We’re drowning in all the AI hype, but Joe Lazer brings us back to the powerful skill that still sets us apart: the human story. Super Skill is smart, funny, and immediately useful — a guide to staying irreplaceable in a world of machines. I’m just jealous I didn’t write it.

Joe knows the business and art of storytelling. Super Skill is a treatise and a playbook, combining what we need to know with what we need to do to remain relevant in our work. His distinct and persuasive voice reminds us that we all need to still use our own.

A lively, modern guide for anyone navigating the age of AI — part masterclass, part story collection, and all inspiration for a generation learning to communicate, connect, and create alongside intelligent machines.