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Super Skill: Why Storytelling Is the Superpower of the AI Age
By Joe Lazer (FKA Joe Lazauskas)
Order the Amazon #1 New Release now and get special limited time offers: Bonus chapters, signed books, COOL SOCKS, workshops, and more! (See below.)
I may earn commission from these links.
PLUS: 50% of my profits from this book will go to organizations teaching storytelling skills to underprivileged kids. (Up to $`50,000.)
Already pre-ordered? Redeem your bonus here!
Early Praise for Super Skill
"Joe Lazer proves what AI can't touch: the wacky, human art of storytelling that makes you irreplaceable. Super Skill is part neuroscience deep-dive, part creative insurgency manual, and somehow the funniest book about writing you'll ever read. If you make things for a living, this is your new bible. If you don't, read it anyway. Even the footnotes slap."
—Angelique Bellmer-Krembs, f. CMO, PepsiCo
"A lively, modern guide for anyone navigating the age of AI—part masterclass, part story collection, and all inspiration for a generation learning to communicate, connect, and create alongside intelligent machines."
—AJ Thomas, f. Global Head of Talent Experience, Google X
"There is no one more qualified on the topic of storytelling for business today than Joe Lazer. Super Skill is funny, engaging, ultra practical, and a must-read in this era of AI and rapid change."
—Shane Snow, Tony-award-winning producer and best-selling author of Dream Teams
"We're drowning in all the AI hype, but Joe Lazer brings us back to the powerful skill that still sets us apart: the human story. Super Skill is smart, funny, and immediately useful — a guide to staying irreplaceable in a world of machines. I'm just jealous I didn't write it."
—Dr. Eric Solomon, f. CMO @ Bonobos & Instagram; Founder @ The Human OS
Master the new science of storytelling
Book an interactive keynote or workshop with Joe
Change is accelerating. Your team's technical skills will be outdated in months. But storytelling is the meta-skill that accelerates every other human capability—empathy, influence, resilience, adaptability, and collaboration.
The highest performers don't just use AI—they pair it with storytelling as a force multiplier. Joe Lazer's keynotes and workshops equip teams with science-backed frameworks and practical techniques to lead, persuade, and build trust through storytelling.
Email speaking@joelazer.com to get in touch and learn more about how Joe can craft a custom program for you. And see below for complimentary programs for companies that buy books for their customers and team.
Limited-Time Book Offers
I want this book to reach as many people as possible, so I'm giving away some crazy limited-time deals when you order (Shipment of signed copies of books limited to the contInental U.S.)
Pre-order 1 copy and get…
  • Two bonus chapters of the book. 
  • Free access to my new storytelling email course, coming January 2026.
Pre-order 3 copies and get…
  • Two bonus chapters of my book. 
  • The storytelling course. 
  • A limited-edition signed copy of Super Skill. 
Pre-order 5 copies and get…
  • Two bonus chapters of my book. 
  • The storytelling course. 
  • A limited-edition signed copy of Super Skill. 
  • A signed copy of my best-selling first book, The Storytelling Edge
  • VERY COOL SOCKS
Pre-order 100 copies and get…
  • Two bonus chapters of my book. 
  • The storytelling course. 
  • A limited-edition signed copy of Super Skill. 
  • A signed copy of my best-selling first book, The Storytelling Edge
  • A virtual book club party with me to talk about the book!
Inquire here for availability, details, and bulk book buy deals.
Pre-order 500 copies and get…
  • Two bonus chapters of my book. 
  • The storytelling course. 
  • A limited-edition signed copy of Super Skill. 
  • A signed copy of my best-selling first book, The Storytelling Edge
  • A virtual keynote half-day business storytelling workshop for your marketing, sales, and leadership team. ($12,000 value)
Inquire here for availability, details, and bulk book buy deals.
Pre-order 2,000 copies and get…
  • Two bonus chapters of my book. 
  • The storytelling course. 
  • A limited-edition signed copy of Super Skill. 
  • A signed copy of my best-selling first book, The Storytelling Edge
  • An in-person keynote or storytelling workshop for your marketing, sales, and leadership team. ($25,000 value)
Inquire here for availability, details, and bulk book buy deals.
Super Skill Resources
Access all of the online resources mentioned in the book!
Get in touch with Joe for a speaking engagement or book event
Email speaking@joelazer.com or fill out the form below.