KEYNOTES

MEET

JOE LAZER

JOE LAZER

JOE LAZER

Blending neuroscience, captivating stories, and powerful frameworks, Joe reveals the playbook for building trust, inspiring action, and standing out when everyone else sounds like a chatbot.

Blending neuroscience, captivating stories, and powerful frameworks, Joe reveals the playbook for building trust, inspiring action, and standing out when everyone else sounds like a chatbot.

Blending neuroscience, captivating stories, and powerful frameworks, Joe reveals the playbook for building trust, inspiring action, and standing out when everyone else sounds like a chatbot.

TRUSTED BY TEAMS AND STAGES INCLUDING

DELL · CHASE · MARRIOTT · PEPSICO · PRUDENTIAL · RBC · WEB SUMMIT · COLLISION · SXSW

We got a bunch of messages afterward that were, 'This was the best outside speaker we've ever had.'

Gigi Downs

Head of Studio, We. Communications

A riveting presentation — we had great feedback from attendees.

Tania Anderson

Head of Content, Resonate

I've hired Joe for a number of presentations, and every time he speaks, my phone blows up with, 'Who is this guy?', 'He's really sharp!', 'Best speaker we've had.', 'I'm learning so much rn.' You get the idea.

Kyle Monson

Founding Partner, Codeword

KEYNOTE ONE

SUPER SKILL: MASTER THE #1 BUSINESS SUPERPOWER OF THE AI AGE

SUPER SKILL: MASTER THE #1 BUSINESS SUPERPOWER OF THE AI AGE

SUPER SKILL: MASTER THE #1 BUSINESS SUPERPOWER OF THE AI AGE

AI is mastering technical skills faster than anyone predicted. But it can’t touch the skill that matters most: the ability to earn trust and move people to action.

Ten years ago, the #1 business skill was coding. Today, it’s storytelling. Storytelling is the meta-skill that amplifies the abilities that matter in the AI Age — communication, leadership, collaboration, and persuasion. That’s why the highest-performing teams don’t just use AI. They pair it with storytelling as a force multiplier, building the human-to-human connection that no tool can generate.

In a world where everyone has access to the same AI tools, the leaders who tell the best stories will win. This keynote shows your team how.

In this story-packed, research-backed keynote, Joe reveals:

The four neuroscience-backed elements of storytelling (RENT) that make any story build trust and drive action — whether you’re pitching a client, rallying a team, or selling a vision.

How the highest-performing leaders use AI to amplify their storytelling.

How to craft stories that earn buy-in, close deals, and make people believe.

Perfect for: Sales kickoffs · Leadership summits · Marketing and comms all-hands · Customer conferences

Book This Talk

Available as a keynote, virtual program, fireside chat, or hands-on workshop.

KEYNOTE TWO

THE ART OF THE POSSIBLE: THE 3 LEVELS OF INNOVATION IN THE AI AGE

THE ART OF THE POSSIBLE: THE 3 LEVELS OF INNOVATION IN THE AI AGE

THE ART OF THE POSSIBLE: THE 3 LEVELS OF INNOVATION IN THE AI AGE

In this keynote, Joe reveals:

The three levels of innovation in the AI Age — drawn from behavioral psychology, neuroscience, and best-in-class examples from organizations getting it right.

A new standard for what great execution looks like, and a shared framework your team can use to reach it.

How to think differently about building trust, delivering for customers, and executing every day — with the conviction to hold each other accountable.

AI won’t replace you. Someone using AI will replace you. We’ve all heard thought leaders and CEOs preaching this maxim on LinkedIn. It’s catchy. It’s also misleading.

Study the highest performers navigating AI right now, and you’ll notice a pattern: They don’t just use AI. They use it with extreme intention — eliminating shallow work, reimagining how they execute, and embracing AI as a strategic partner to amplify their unique expertise and deliver exceptional customer experiences that were unimaginable a year ago.

They embrace the art of the possible.

Perfect for: Leadership offsites · Innovation and transformation summits · Company all-hands navigating AI adoption · Product and operations teams

Book This Talk

Available as a keynote, virtual program, fireside chat, or hands-on workshop.

ABOUT JOE

THE STORYTELLING EXPERT FOR THE AI AGE

THE STORYTELLING EXPERT FOR THE AI AGE

THE STORYTELLING EXPERT FOR THE AI AGE

Joe Lazer is one of the world’s leading experts in business storytelling—and the science behind why it works. At Contently, he built the content marketing industry, helping Fortune 1000 companies break through by turning them into publishers through an elite network of 200,000 journalists. Along the way, he conducted groundbreaking neuroscience research on how stories build trust, change minds, and drive action. As a CMO at AI companies, he’s seen firsthand what separates the teams that thrive from those that flounder. And in every keynote, he delivers those insights through surprising, hilarious stories you won’t forget.



"There is no one more qualified on the topic of storytelling for business today than Joe Lazer."

Shane Snow, Tony Award–winning producer, bestselling author of

Shane Snow, Tony Award–winning producer, bestselling author of

Dream Teams

Dream Teams

The Storytelling Edge book cover
Super Skill book cover

THE BOOKS BEHIND THE TALKS

THE BOOKS BEHIND THE TALKS

THE BOOKS BEHIND THE TALKS

THE BOOKS BEHIND THE TALKS

Joe’s talks are built on ten years of research and two bestselling books: The Storytelling Edge, the cult classic that taught a generation of marketers the art and science of business storytelling, and Super Skill, the Amazon #1 New Release on why storytelling is the superpower of the AI age.

Want to put the book in every seat? Joe offers custom discounts and programs to companies that order bulk copies of his hit new book, Super Skill, for attendees.

TALKS CUSTOMIZED TO YOUR INDUSTRY AND CHALLENGES

CUSTOM TALKS THAT DELIVER

CUSTOM TALKS THAT DELIVER

CUSTOM TALKS THAT DELIVER

Your sales kickoff isn’t a marketing summit. Your industry’s stories aren’t anyone else’s. Every program Joe delivers is built for the room it’s delivered in—here’s how.

1

The discovery call.

Before anything else, Joe gets on a call with your team to understand your audience, your goals, and the moment your organization is in—what’s changing, what’s stuck, and what you need people to walk out believing.

2

The custom build.

Joe tailors the talk to your world: your industry’s examples, your audience’s challenges, stories that land with your people.

3

Show time.

A high-energy program that feels like it was made for your room, because it was. Delivered as a keynote (20 to 90 minutes), virtual program, fireside chat, or hands-on workshop—whatever your agenda needs.

"Joe customized his talk to our brand’s unique challenges—while keeping it fun."

Margaret Magnarelli, CMO, Baldor Foods

READY TO GIVE YOUR TEAM A

READY TO GIVE YOUR TEAM A

READY TO GIVE YOUR TEAM A

SUPER SKILL

SUPER SKILL

SUPER SKILL

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Tell Joe about your event, your audience, and what you want them to walk away with. He’ll get back to you quickly with availability and a program built for the moment you’re in.

Tell Joe about your event, your audience, and what you want them to walk away with. He’ll get back to you quickly with availability and a program built for the moment you’re in.

Tell Joe about your event, your audience, and what you want them to walk away with. He’ll get back to you quickly with availability and a program built for the moment you’re in.

Check Availability