Joe Lazer (FKA Joe Lazauskas) is an award-winning content strategist, best-selling author, and keynote speaker on the art & science of business storytelling. He's the best-selling author of The Storytelling Edge and Super Skill: Why Storytelling Is the Superpower of the AI Age.

Joe Lazer (FKA Joe Lazauskas) is an award-winning marketing leader, author, and keynote speaker who transforms how businesses build relationships with their customers.
His best-selling book — The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You — became a cult-classic in the content marketing industry, and his weekly newsletter on storytelling in the AI Age reaches over 185,000 subscribers.
His upcoming second book, Super Skill: Why Storytelling Is the Superpower of the AI Age—is already an Amazon #1 New Release.
Joe spent eight years building Contently and pioneering the content marketing industry, and has spent the past four years leading marketing inside two fast-growing AI startups (A.Team and Pepper). He consults marketing teams on how to supercharge their productivity, storytelling, and impact with AI — without losing the human connection.
The best-selling guide to the art and science of business storytelling — beloved by marketers, creatives, founders, and business leaders across the globe.
As AI excels at technical tasks like data analysis and coding, the future of work will be won by those who lead, persuade, influence, and inspire. And there’s one cognitive superpower that improves all those crucial soft skills: storytelling.
"We go bunch of messages afterward that were, "This was the best outside speaker we've ever had." Joe hit a nerve and inspired the teams in North America and those who joined us from London.
—Gigi Downs, Head of Studio, We. Communications
"A riveting presentation — we had great feedback from attendees."
— Tania Anderson, Head of Content, Resonate
“Joe Lazer proves what AI can’t touch: the wacky, human art of storytelling that makes you irreplaceable.”
—Angelique Bellmer-Krembs, f. CMO @ PepsiCo

The Storytelling Edge is the world's most popular newsletter on storytelling in the AI age, read by over 185,000 marketers, creatives, and founders each week across LinkedIn newsletters and Substack. Join industry leaders who rely on Joe's insights to stay ahead in the AI age.
"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."
"Joe remains true to his word and work as a writer — someone who has so much care and love for the creative process — and continues to share some of the most poignant and thought-provoking ideas in this new era of marketing we’re in."
"A riveting presentation — we had great feedback from attendees."
Interested in a workshop, speaking engagement, consulting, or just want to chat about the Knicks?
Get in touch with Joe at speaking@joelazer.com or by filling out the form below:
Joe Lazer: Author, Keynote Speaker, and Storytelling Consultant