Trusted by teams at
DELL
CHASE
MARRIOTT
PEPSICO
PRUDENTIAL
RBC
SCOTIABANK
PROPHET
DELL
CHASE
MARRIOTT
PEPSICO
PRUDENTIAL
RBC
SCOTIABANK
PROPHET
about joe
AI is flooding every inbox, feed, and pitch deck with content that all sounds the same. Technical skills that took years to build are being automated in months. The leaders and teams who break through now are the ones who can do what machines can’t: build trust, change minds, and move people to act.
Joe Lazer is one of the world’s leading experts in business storytelling — and the science behind why it works. At Contently, he built the content marketing industry, helping Fortune 1000 companies break through by turning them into publishers through an elite network of 200,000 journalists. Along the way, he conducted groundbreaking neuroscience research on how stories build trust, change minds, and drive action. As a CMO at AI companies, he’s seen firsthand what separates the teams that thrive from those that flounder.
Joe doesn’t teach theory. He reveals the incredible power of storytelling at work — how to rally teams, inspire customers, build breakthrough brands, and win new categories. And he delivers it through surprising, hilarious stories you won’t forget.
2
Bestselling books on business storytelling
185K+
Newsletter readers across Substack & LinkedIn
50+
Global conferences, incl. SXSW, Web Summit & Google
15+
Years in the trenches building breakthrough brands
Keynotes and workshops
Blending neuroscience, surprising stories, and powerful frameworks, every keynote and workshop is built around three outcomes:
BUILD TRUST
Trust is the scarcest commodity in business today. Your people learn the neuroscience of how stories build it — with customers, with teams, and across the organization — when audiences are more skeptical than ever.
DRIVE ACTION
Great stories don’t just inform — they move people. Science-backed frameworks for rallying teams, inspiring customers, and turning your message into momentum, whether you’re selling, leading, or pitching change.
STAND OUT
When everyone else sounds like a chatbot, distinctive human storytelling is your competitive edge. How breakthrough brands and leaders use story to own attention, win categories, and become unforgettable.
Ways to work with Joe
KEYNOTES
High-energy, story-driven keynotes that show your audience why storytelling is the superpower of the AI age — and how to use it. Customized to your industry, your audience, and the moment your organization is in.
Explore
WORKSHOPS
Interactive, hands-on sessions where marketing, sales, and leadership teams build real skills: storytelling frameworks, AI-powered workflows, and practical techniques they put to work the same day.
ADVISORY
Ongoing consulting for teams that want to supercharge their storytelling, productivity, and impact with AI — without losing the human connection that makes their brand worth caring about.
See it for yourself
From the people who booked him
“
We got a bunch of messages afterward that were, "this was the best outside speaker we've ever had." Joe hit a nerve and inspired the teams in North America and those who joined us from London.
Gigi Downs
Head of Studio, We. Communications
“
A riveting presentation — we had great feedback from attendees.
Tania Anderson
Head of Content, Resonate
“
Joe transformed how our team approaches content creation. He customized the practical exercises to our brand's unique challenges and KPIs—while keeping it fun.
Margaret Magnarelli
CMO, Baldor Foods
Amazon #1 New Release
The new book
Why Storytelling Is the Superpower of the AI Age. As AI excels at technical tasks like data analysis and coding, the future of work will be won by those who lead, persuade, influence, and inspire. And there’s one cognitive superpower that improves all of those crucial skills: storytelling.
The Cult Classic
The book that started it all
How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You. Co-authored with Shane Snow, the bestselling guide to the art and science of business storytelling — how stories work on our brains, why they build trust and relationships, and how to use them to transform your marketing, sales, and leadership. A cult classic beloved by marketers, creatives, and founders worldwide.
The Storytelling Edge newsletter
The world’s most popular newsletter on storytelling in the AI age — read each week by marketers, creatives, and founders across Substack and LinkedIn. Plus: Joe’s podcast with Shane Snow, The Art of the Zag, on the people who win big by zagging when everyone else zigs.
Subscribe for Free
Tell Joe about your event, your audience, and what you want them to walk away with. He’ll craft a program built for the moment you’re in.
Or email speaking@joelazer.com
© 2026 Joe Lazer.
All rights reserved.