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Joe Lazer: Author, Keynote Speaker, and Storytelling Consultant
Joe Lazer (FKA Joe Lazauskas) is an award-winning content strategist, best-selling author, and keynote speaker on the art & science of business storytelling. He's the best-selling author of The Storytelling Edge and Super Skill: Why Storytelling Is the Superpower of the AI Age.
About Joe
Experience & Expertise
Joe Lazer (FKA Joe Lazauskas) is an award-winning marketing leader, author, and keynote speaker who transforms how businesses build relationships with their customers.
His best-selling book — The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You — became a cult-classic in the content marketing industry, and his weekly newsletter on storytelling in the AI Age reaches over 185,000 subscribers.
His upcoming second book, Super Skill: Why Storytelling Is the Superpower of the AI Age—is already an Amazon #1 New Release.
Joe spent eight years building Contently and pioneering the content marketing industry, and has spent the past four years leading marketing inside two fast-growing AI startups (A.Team and Pepper). He consults marketing teams on how to supercharge their productivity, storytelling, and impact with AI — without losing the human connection.
Books
The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You
The best-selling guide to the art and science of business storytelling — beloved by marketers, creatives, founders, and business leaders across the globe.
Super Skill: Why Storytelling Is the Superpower of the AI Age (Coming February 2026)
As AI excels at technical tasks like data analysis and coding, the future of work will be won by those who lead, persuade, influence, and inspire. And there’s one cognitive superpower that improves all those crucial soft skills: storytelling.
Praise for Joe's Keynotes and Workshops
"Joe's workshop on leveraging generative AI tools for marketing transformed how our team approaches content creation. He is incredibly knowledgeable on the latest tools and the best practices for using them, and his teachings significantly improved my team's productivity while ensuring we maintained the highest quality and creativity.
What I especially loved about the workshop was that Joe customized the practical exercises to our brand’s unique challenges and KPIs—while keeping it fun. Our marketing team now confidently uses these tools as collaborative partners, saving hours on routine tasks. I highly recommend Joe's seminar for any marketing team looking to gain a competitive edge through AI collaboration."
— Margaret Magnarelli, CMO, Baldor Foods
Newsletter
The Storytelling Edge is the world's most popular newsletter on storytelling in the AI age, read by over 185,000 marketers, creatives, and founders each week. Join industry leaders who rely on Joe's insights to stay ahead in the AI age.
Testimonials
Brian Solis, Best-Selling Author, Head of Global Innovation, ServiceNow
"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."
Alicia Esposito, Director Content + Media Strategy, Future Commerce
"Joe remains true to his word and work as a writer — someone who has so much care and love for the creative process — and continues to share some of the most poignant and thought-provoking ideas in this new era of marketing we’re in."
Tania Anderson, Head of Content, Resonate
"A riveting presentation — we had great feedback from attendees."
Contact & Booking
Interested in a workshop, speaking engagement, consulting, or just want to chat about the Knicks?
Get in touch with Joe here (speaking@joelazer.com) or fill out the form below: