Trusted by teams at
DELL
CHASE
MARRIOTT
PEPSICO
PRUDENTIAL
RBC
SCOTIABANK
PROPHET
DELL
CHASE
MARRIOTT
PEPSICO
PRUDENTIAL
RBC
SCOTIABANK
PROPHET
about joe
AI is flooding every inbox, feed, and pitch deck with content that sounds the same. Technical skills that took years to build are being automated in months. The leaders and teams who break through now are the ones who can do what machines can’t: build trust, change minds, and move people to action.
Joe Lazer is the best-selling author of The Storytelling Edge and Super Skill: Why Storytelling Is the Superpower of the AI Age, the co-founder of storytelling consultancy Snow/Lazer and a dynamic keynote speaker on storytelling in the age of AI. He's empowered companies like Marriott, PepsiCo, Chase, Caseware, and Resonate to become better storytellers and build deeper relationships with their customers.
In his dynamic keynotes and workshops, Joe reveals how to rally teams, inspire customers, build breakthrough brands, and win new categories. And he delivers it through surprising, hilarious stories you won’t forget.
2
Bestselling books on business storytelling
185K+
Newsletter readers across Substack & LinkedIn
50+
Global conferences, incl. SXSW, Web Summit & Google
15+
Years in the trenches building breakthrough brands
SEE IT FOR YOURSELF
Keynotes and workshops
Blending neuroscience, surprising stories, and powerful frameworks, Joe reveals how to:
WIN ATTENTION
Attention is the scarcest commodity in business today. Joe has spent the past decade the storytelling and channel strategies that alow you to break through without sacrificing your soul.
BUILD TRUST
In an age of AI slop, trust is harder to build than ever. Joe reveals storytelling strategies that build deeper connection and trust, while breaking through in a world where attention is harder to win than ever.
drive action
Most people think their decision-making is rational. Research shows it's largely emotional, and stories make our brains want to buy. See how you can translate stories into sales, driving real ROI from building your brand.
Ways to work with Joe
KEYNOTES
High-energy, story-driven keynotes that show your audience how to master storytelling in the AI Age. Customized to your industry, your audience, and the moment your organization is in.
Explore
WORKSHOPS
Interactive, hands-on sessions where marketing, sales, and leadership teams master the 4 elements of great stories, build personalized content strategies, and put those skills to work in fun-filled exercises and competitions.
consulting
Through is storytelling consultancy, Snow/Lazer, Joe works with the world's most innovative companies to build powerful content and storytellnig strategies.
From the people who booked him
“
We got a bunch of messages afterward that were, "this was the best outside speaker we've ever had." Joe hit a nerve and inspired the teams in North America and those who joined us from London.
Gigi Downs
Head of Studio, We. Communications
“
I’ve hired Joe as a keynote speaker at two different companies, and he always delivers. Joe energized our team with a dynamic keynote at our company kickoff, revealing the secret to breakthrough creative innovation in the AI Age. Two weeks later, he inspired 400 of our top customers, revealing how to unleash their storytelling superpowers and build deeper human connections in the AI Age. Regardless of the product or the audience, he does a great job connecting to the content, the product, and the audience. He’s an absolute pro.
Ericka McKoy
CMO, Caseware
“
Joe transformed how our team approaches content creation. He customized the practical exercises to our brand's unique challenges and KPIs—while keeping it fun.
Margaret Magnarelli
CMO, Baldor Foods
Amazon #1 New Release
Why Storytelling Is the Superpower of the AI Age. As AI excels at technical tasks like data analysis and coding, the future of work will be won by those who lead, persuade, influence, and inspire. And there’s one cognitive superpower that improves all of those crucial skills: storytelling. Super Skill reveals the 15 principles to mastering storytelling in the AI Age.
The Cult Classic
How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You. Co-authored with Shane Snow, the bestselling guide to the art and science of business storytelling. A cult classic beloved by marketers, creatives, and founders worldwide.
The Storytelling Edge newsletter
The world’s most popular newsletter on storytelling in the AI age — read each week by marketers, creatives, and founders across Substack and LinkedIn.
Subscribe for Free
Joe designs custom keynote talks, workshops, and consulting engagements for companies across the world. Get in touch with your needs using the form below or by emailing joe@joelazer.com
© 2026 Joe Lazer.
All rights reserved.