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Master the Super Skill of the AI Age
Ten years ago, the #1 business superpower was coding. Today, it’s storytelling. AI is quickly mastering technical skills like coding and Excel. But it can’t compete with humanity’s greatest cognitive super skill—the ability to tell a story that changes minds and builds connections.
Great stories are how you earn attention, build trust, drive momentum, and stand out as undeniably human in a world of AI slop.
For the past decade, Joe Lazer has pioneered the content marketing industry and traveled the world studying the secret science of storytelling. In his interactive, groundbeaking workshops and keynotes, he reveals the elements of stories that supercharge trust and connection in the AI Age. He’ll show you how to break through the noise and build trust with the community you serve.
Email speaking@joelazer.com to get in touch and learn more about how Joe can craft a custom program for you.
The Elements of Great Storytelling

Equip your revenue team to tell persuasive customer stories, build stronger relationships with prospects, and boost your opp-to-win rate. In this interactive talk or workshop, your team will learn how to:

Master the 4 elements of persuasive storytelling Tell better stories and build deeper relationships with prospects and customers. Build an arsenal of customer stories Stop regurgitating case studies and start naturally weaving in compelling customer examples that build trust. Pitch perfect Master proven storytelling techniques to pitch more effectively, present more persuasively, and resolve concerns more efficiently. Equip your champion Influence the conversation your champion has when you’re not there by giving them a powerful story they can tell their boss. Best for: Marketers and sales teams that want to transform their storytelling and thought leadership strategy, build their personal brands, and win more deals. Book Now

The 3 Horizons of Storytelling Innovation In the AI Age
A framework for using AI to amplify your creativity—not replace it
“AI won’t replace you, someone using AI will replace you.”
We’ve all heard thought leaders and CEOs preaching this maxim on LinkedIn. It’s catchy. It’s also misleading.
The highest performers don't just use AI. They use it with intention—amplifying their creativity, expanding what's possible, and exploring entirely new ways to tell stories.
In this fast-paced, storytelling-driven training, Joe Lazer—best-selling author of The Storytelling Edge and Super Skill—presents a new framework for how marketing and creative teams can use AI effectively and responsibly while maximizing their human edge. Drawing on behavioral psychology, the new neuroscience of storytelling, and best-in-class examples from teams getting it right, he'll take you through the three horizons of storytelling innovation in the AI Age:
Innovate Boldly
reak down your preconceptions of what's possible, take control of your IP, and explore entirely new mediums of storytelling that build deeper relationships wtih your customers.
Iterate With Intention
Use AI as a tool to amplify your creativity and produce work that would otherwise be impossible—while avoiding the dreaded AI Vortex of Mid.
Automate the Busywork
Leverage AI to eliminate shallow work and free up the time and space to do your best creative and strategic thinking.
BEST FOR: Marketing teams who want to learn how to use AI to 10x their impact.
"Joe's workshop on leveraging generative AI tools for marketing transformed how our team approaches content creation.
He is incredibly knowledgeable on the latest tools and the best practices for using them, and his teachings significantly improved my team's productivity while ensuring we maintained the highest quality and creativity.
What I especially loved about the workshop was that Joe customized the practical exercises to our brand’s unique challenges and KPIs—while keeping it fun. Our marketing team now confidently uses these tools as collaborative partners, saving hours on routine tasks. I highly recommend Joe's seminar for any marketing team looking to gain a competitive edge through AI collaboration."
— Margaret Magnarelli, CMO, Baldor Foods
Meet Joe
Best-selling Author
Joe Lazer (FKA Joe Lazauskas) is the best-selling The Storytelling Edge and a popular newsletter on business storytelling with almost 200K subscribers.
Veteran CMO
Joe has led marketing at Contently, A.Team, and Pepper. He brings practical experience leading high-performing marketing teams and implementing the techniques he teaches.
Trusted Trainer
Joe has facilitated workshops for 50+ marketing and sales teams across industries, consistently earning exceptional feedback.
Customization Options
Pre-Workshop Assessment
We evaluate your team's current capabilities and challenges
Tailored Curriculum
Workshop content adapted to your industry and specific needs
Follow-Up Implementation
Optional post-workshop coaching to ensure lasting results
Every workshop is tailored to your team's specific needs, incorporating your actual marketing materials, sales scenarios, or content challenges to ensure maximum relevance and impact.
Frequently Asked Questions
How many participants can attend each workshop?
Joe's workshops are flexible — he's run workshops with teams as small as 6 and groups as big as 220.
Do participants need any special preparation?
No special preparation is required, although Joe loves to customize workshops for each team so it's specific to their industry, workflow, and team structure.
Can workshops be combined for a comprehensive program?
Absolutely! Many clients combine multiple workshop topics for a more comprehensive skill development program. We can design a custom curriculum that builds skills progressively.
What materials do participants receive?
All participants receive digital workbooks and guides they can use immediately after the workshop. Access to recorded sessions is also available for virtual workshops.
Ready to transform your team?
Don't let your team fall behind. Invest in their skills today for breakthrough performance tomorrow.
Fill out the form below or email speaking@joelazer.com.