The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You
Humans have told each other stories since we lived in caves and huddled around campfires. We told them to remember. We told them to survive. We told them to build relationships and make people care.
Every business throughout history has wanted to do exactly that. Savvy leaders tell stories to sell their ideas and themselves. This used to be a nice-
to-have skill. But in the digital era, it’s become crucial. Harness the power of storytelling, and businesses and their leaders will win advocates and customers at a larger scale than ever before. Disregard storytelling, and you’ll risk total failure.
In The Storytelling Edge, we reveal their secrets that have helped Fortune 500 companies (and many others) to build relationships with millions of customers. Dive into the neuroscience of storytelling, the surprising elements of powerful stories, and methodologies for growing your business through great stories.