About Joe Lazer
Joe Lazer (f. Lazauskas) is the best-selling author of The Storytelling Edge. He is a regular contributor to Fast Company, and serves as Executive Editor of Contently's publications The Freelancer and The Content Strategist (winner of the 2016 Digiday Award for Best Brand Publication). Formerly a freelance media journalist, Joe has written for Forbes, AdWeek, and many other publications.