AI & Storytelling Workshops for Go-To-Market Teams
Equip your marketing and sales teams with powerful skills for the AI age. Joe's hands-on workshops deliver practical techniques that drive measurable business results through storytelling mastery and AI fluency.
75% of marketers have received no AI training — and it's killing their ability to use these tools to make an impact. Over the past 5 years, Joe has served as a marketing executive at AI startups while helping marketing teams master AI without losing their creativity and human brilliance.
Drive Impact
Learn how to how to use AI to deliver business results, not just increase productivity.
Practical Skills
Master 4 key AI use cases: Research, Ideation, Content Creation and Feedback
Growth Mindset
Infuse your team with an AI growth mindset.
BEST FOR: Marketing teams who want to learn how to use AI to 10x their impact.
"Joe's workshop on leveraging generative AI tools for marketing transformed how our team approaches content creation.
He is incredibly knowledgeable on the latest tools and the best practices for using them, and his teachings significantly improved my team's productivity while ensuring we maintained the highest quality and creativity.
What I especially loved about the workshop was that Joe customized the practical exercises to our brand’s unique challenges and KPIs—while keeping it fun. Our marketing team now confidently uses these tools as collaborative partners, saving hours on routine tasks. I highly recommend Joe's seminar for any marketing team looking to gain a competitive edge through AI collaboration."
— Margaret Magnarelli, CMO, Baldor Foods
Workshop: Persuasive Storytelling for Sales
Equip your sales team to tell persuasive customer stories, build stronger relationships with prospects, and boost your opp-to-win rate. In this workshop you’ll learn how to:
Master the 4 elements of Sales Storytelling
Tell better stories and build deeper relationships with prospects and customers.
Build an arsenal of customer stories
Stop regurgitating case studies and start naturally weaving in compelling customer examples that build trust.
Pitch perfect
Master proven storytelling techniques to pitch more effectively, present more persuasively, and resolve concerns more efficiently.
Equip your champion
Influence the conversation your champion has when you’re not there by giving them a powerful story they can tell their boss.
Best for: Sales teams that want to tell better stories and close more deals.
In a world of AI slop, distinctly human storytelling is your biggest competitive advantage. In this workshop, you'll master specific frameworks and techniques that will immediately elevate both your marketing strategy and your personal brand.
Master the 13 Principles of Storytelling in the AI Age
Turn storytelling into your super skill by master the 13 principles of breakthrough stories.
Find Your Muse
Identify your ideal "muse" to make your content more targeted and emotionally resonant.
Craft signature stories
Learn how to identify and craft signature stories that build deep relationships with potential customers.
AI as Amplifier
Use AI to enhance rather than replace creativity
Best for: Marketers and marketing teams that want to transform their storytelling and thought leadership strategy, build their personal brands, and 5x the engagement and leads they drive from content.
Discover cutting-edge research on how stories build customer relationships
Brand Story Framework
Learn powerful techniques for crafting compelling brand narratives
Content Strategy Foundation
Develop high-impact approaches that drive business results
Ready-to-Use Demand Gen Campaigns
Leave with 5 demand-gen content concepts for immediate implementation
Best for: Content and marketing teams that want to transform their content strategy and drive more leads and revenue.
Workshop Formats
Half-Day Intensive
4-hour focused session ideal for teams with limited availability. Covers essential concepts with hands-on exercises.
Full-Day Immersion
8-hour comprehensive program allowing for deeper skill development and more extensive practice sessions.
Two-Day Transformation
Our most thorough option, providing complete mastery with extensive feedback and implementation planning.
All workshops can be delivered in-person or virtually, and are customized to your team's specific industry challenges and skill levels.
Meet Your Workshop Leader
Best-selling Author
Joe Lazer (FKA Joe Lazauskas) is the best-selling The Storytelling Edge and a popular newsletter on business storytelling with almost 200K subscribers.
Veteran CMO
Joe has led marketing at Contently, A.Team, and Pepper. He brings practical experience leading high-performing marketing teams and implementing the techniques he teaches.
Trusted Trainer
Joe has facilitated workshops for hundreds of marketing and sales teams across industries, consistently earning exceptional feedback.
Customization Options
Pre-Workshop Assessment
We evaluate your team's current capabilities and challenges
Tailored Curriculum
Workshop content adapted to your industry and specific needs
Follow-Up Implementation
Optional post-workshop coaching to ensure lasting results
Every workshop is tailored to your team's specific needs, incorporating your actual marketing materials, sales scenarios, or content challenges to ensure maximum relevance and impact.
Frequently Asked Questions
How many participants can attend each workshop?
Joe's workshops are flexible — he's run workshops with teams as small as 6 and groups as big as 220.
Do participants need any special preparation?
No special preparation is required, although Joe loves to customize workshops for each team so it's specific to their industry, workflow, and team structure.
Can workshops be combined for a comprehensive program?
Absolutely! Many clients combine multiple workshop topics for a more comprehensive skill development program. We can design a custom curriculum that builds skills progressively.
What materials do participants receive?
All participants receive digital workbooks and guides they can use immediately after the workshop. Access to recorded sessions is also available for virtual workshops.
Ready to transform your team?
Don't let your team fall behind in the rapidly evolving landscape of AI and storytelling. Invest in their skills today for breakthrough performance tomorrow.