Joe Lazer: Author, Marketing Consultant, Keynote Speaker
Joe Lazer (FKA Joe Lazauskas) is an award-winning marketing leader, best-selling author, and keynote speaker on the art & science of business storytelling.
About Joe
Experience & Expertise
Joe Lazer (FKA Joe Lazauskas) is an award-winning marketing leader, author, and keynote speaker who transforms how businesses build relationships with their customers.
His best-selling book — The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You — became a cult-classic in the content marketing industry, and his weekly newsletter on storytelling in the AI Age reaches over 185,000 subscribers.
Joe has spent the past four years leading marketing inside two fast-growing AI startups (A.Team and Pepper) and consults marketing teams on how to supercharge their productivity, storytelling, and impact with AI — without losing the human connection.
Books
The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You
The best-selling guide to the art and science of business storytelling — beloved by marketers, creatives, founders, and business leaders across the globe.
Best-Selling Impact
Joe's book and popular business storytelling newsletter has helped thousands of marketing professionals and business leaders develop storytelling frameworks that drive measurable results and emotional connections.
Coming Early 2026
Joe's highly anticipated new book on storytelling in the AI age is currently in development. Join the waitlist to be notified when pre-orders begin.
Consulting & Workshops
Strategy & Advisory
Personalized consulting to craft your brand's story, transform your marketing & content strategy, and drive inbound demand.
AI Mastery for Marketing
Learn to harness AI tools to enhance creativity, streamline workflows, and create more impactful marketing campaigns — without losing your creativity and soul.
Storytelling for Sales
Equip your sales team to tell better customer stories, build stronger relationships with prospects, and boost your opp-to-win rate.
Praise for Joe's Workshops
"Joe's workshop on leveraging generative AI tools for marketing transformed how our team approaches content creation. He is incredibly knowledgeable on the latest tools and the best practices for using them, and his teachings significantly improved my team's productivity while ensuring we maintained the highest quality and creativity.
What I especially loved about the workshop was that Joe customized the practical exercises to our brand’s unique challenges and KPIs—while keeping it fun. Our marketing team now confidently uses these tools as collaborative partners, saving hours on routine tasks. I highly recommend Joe's seminar for any marketing team looking to gain a competitive edge through AI collaboration."
— Margaret Magnarelli, CMO, Baldor Foods
Newsletter

Cutting-edge insights
Stay ahead of marketing trends

AI strategy & tools
Navigate the evolving AI landscape

Storytelling techniques
Craft narratives that convert
The Storytelling Edge is the world's most popular newsletter on storytelling in the AI age, read by over 185,000 marketers, creatives, and founders each week. Join industry leaders who rely on Joe's insights to stay ahead in the AI age.
Speaking Engagements
World-Class Marketing in the AI Age
Discover how to build and lead high-performing marketing teams that leverage AI while maintaining the human touch that drives results.
The 4 Elements of Great Storytelling
Learn the fundamental principles that make stories resonate with audiences and drive measurable business outcomes.
Future-Proofing Your Career
Explore strategies to thrive professionally as AI transforms the marketing landscape, focusing on uniquely human skills.
Joe has delivered compelling keynotes at premier events including SXSW, Web Summit, Collision, and Content Marketing World. His engaging presentation style combines data-driven insights with unforgettable stories.
Testimonials
Brian Solis, Best-Selling Author, Head of Global Innovation, ServiceNow
"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."
Alicia Esposito, Director Content + Media Strategy, Future Commerce
"Joe remains true to his word and work as a writer — someone who has so much care and love for the creative process — and continues to share some of the most poignant and thought-provoking ideas in this new era of marketing we’re in."
Tania Anderson, Head of Content, Resonate
"A riveting presentation — we had great feedback from attendees."
Contact & Booking
Interested in a workshop, speaking engagement, consulting, or just want to chat about the Knicks? Get in touch with Joe and his team by filling out the form below.